WPP

WPP PLC

Communication Services · GBX

WPP

Price

$239.8

+2.48%

Cap

$2.6B

Earnings

1/4 beat

30d Trend

+2%

WPP.L
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52-week range5%
218.5616.2

Near 52-week lows — potential value or falling knife

Analyst consensus (6 analysts)+23% to target
0 Strong Buy0 Buy4 Hold2 Sell0 Strong Sell

Target range: $250$365 (consensus: $295)

Consensus: Hold

Earnings history

Q4 2025

MET

vs

Q3 2025

MET

vs

Q2 2025

MET

vs

H1 2025

BEAT

0.041 vs

VolatilityModerate

Key macro factors

·

Escalation of the Middle East conflict and rising oil prices could increase operational costs for businesses, potentially leading to reduced marketing budgets for WPP's clients and dampening consumer confidence.

·

A rebound in the US jobs market indicates strong economic growth and consumer confidence, which typically translates to increased business spending on advertising and marketing services, benefiting WPP.

·

Jumping inflation in the Eurozone due to energy price surges could erode consumer purchasing power and heighten business costs, potentially causing WPP's clients to cut discretionary spending like advertising to maintain margins.

·

The upcoming OPEC+ meeting and potential oil output hike could stabilize or lower oil prices, alleviating cost pressures on WPP's clients and potentially freeing up marketing budgets. Conversely, a decision against a hike could exacerbate existing cost concerns.

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is one of the world's largest advertising companies, providing a comprehensive range of services to clients across more than 100 countries.

Next earnings:2026-04-24

QUANT SCORE

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WPP PLC (WPP.L) — Brain47 AI Score 45/100 | Analysis