Global Economic Growth / Advertising Spend: Weakening global growth outlook due to geopolitical conflicts and IMF downgrades may lead to tighter advertising budgets, directly impacting DoubleVerify's revenue as its business relies on digital ad expenditure.

US Economic Health: Despite global headwinds, positive US jobs data and low unemployment suggest a resilient domestic economy. This could provide a degree of stability for US-based advertising spend, a significant market for DoubleVerify, partially offsetting international slowdowns.

Digital Advertising Industry Trends & AI Adoption: DoubleVerify's core business revolves around digital media measurement and AI-driven ad quality verification. Sustained growth in digital advertising, particularly in emerging areas like CTV and social media, and the increasing integration of AI for efficiency and effectiveness in ad tech, are crucial tailwinds for the company's long-term performance.