Consumer Spending & Disposable Income: As a discretionary product company, Cricut's performance is highly sensitive to consumer confidence and disposable income, which are positively influenced by a strong US job market (e.g., 178,000 jobs added in March, 4.3% unemployment).

Global Economic Growth & Stability: The downgrading of global growth forecasts amidst the Middle East conflict poses a risk to Cricut, as reduced global economic stability could lead to decreased consumer spending on non-essential items like creative technology products, impacting international sales.

Inflationary Pressures & Interest Rates: Persistent inflation can erode consumer purchasing power, making discretionary products less affordable. Rising interest rates may also increase the cost of credit for consumers, potentially dampening demand for higher-priced Cricut machines and accessories.